Acquisition Opportunity
S-1832
MARKET RESEARCH SERVICES
This is a half
century old Cincinnati based market research firm. It has been in the
current owner’s family for the past thirty years.
The company performs a broad array of market research services
for a well established customer base.
Most of their customers have been using the company for well
over ten years. Services
performed include phone interviews with client customers, product
surveys and taste testing at mall locations, product placement, rack
merchandising and product audits.
The company has a viewing room for focus group surveys, but has
stopped performing this service.
|
Sales to Top Ten 2003 Customers
|
|
|
|
|
2003
|
|
2002
|
2001
|
Location
|
Number of Years a Customer
|
|
1
|
129,748
|
21%
|
89,882
|
74,055
|
NY, NY
|
10
|
|
2
|
58,980
|
9%
|
78,858
|
107,443
|
NJ
|
10
|
|
3
|
40,461
|
6%
|
85,561
|
84,929
|
Cinti.
|
8
|
|
4
|
23,050
|
4%
|
37,616
|
28,883
|
NY,NY
|
12
|
|
5
|
19,258
|
3%
|
41,900
|
67,714
|
CO
|
20
|
|
6
|
19,181
|
3%
|
16,590
|
24,157
|
PA
|
10
|
|
7
|
17,973
|
3%
|
22,220
|
18,001
|
NY
|
10
|
|
8
|
14,215
|
2%
|
23,977
|
920
|
KY
|
7
|
|
9
|
11,575
|
2%
|
19,170
|
8,305
|
Cinti.
|
10
|
|
10
|
5,525
|
1%
|
4,922
|
14,962
|
SC
|
5
|
|
All
Other
|
291,009
|
46%
|
227,897
|
305,596
|
|
|
The business has
historically produced revenues in the range of $1,000,000.
In the past few years revenues have declined to the $600,000
level due to personal health issues of the owner.
The company needs new
leadership to energize the company and exploit the long term
relationships it has with most of its customers.
While a marketing
background would be helpful for a buyer, the business is simple to
operate and just needs new energy and commitment to revitalize its
business.
The business is being
offered at $150,000 free and clear of debt.
Assets included are all the furniture and fixtures, receivables
of $70,000 and intangibles of name and customer relationships.
Financial Summary (rounded):
|
|
6/30/03
|
6/30/02
|
6/30/01
|
6/30/00
|
|
Assets Included
|
|
Revenues
|
$
630,975
|
$
648,590
|
$
734,965
|
$
855,450
|
|
Receivables
|
$
70,000
|
|
ACF
|
2,000
|
103,670
|
90,150
|
80,000
|
|
Equipment
|
5,000
|
|
ACF:
Pretax profit of the business before owner salary and perks,
depreciation and interest.
|
|
Total
Assets
|
75,000
|
|
