The
business offered for sale is a full service advertising agency providing design,
production, print, marketing, media, radio, TV, outdoor, video and web
resources.
While in
its past the company had the typical mix of customers, in more recent years the
company has specialized in providing its services to non-profit organizations
throughout the U.S. It has focused on particular niche which has allowed it to
fully understand their customers’ advertising and marketing needs. Accordingly,
the company has been able to provide superior results.
The
repetitive nature of these services has allowed it to develop a standard model
that it slightly modifies to meet a particular customer’s needs. By
utilizing this basic model the company has been able to deliver results at a
lower cost.
With a
significant knowledge base of this non-profit industry, along with offering
services that encompass the entire marketing and planning needs of their
customer, the company provides an integrated “one stop” solution that their
customers love and competitors find nearly impossible to match.
The owner
desires to retire sometime in the next few years. Understanding that a
smooth transition is a benefit to their customers, and correspondingly to both
the purchaser and seller, the owner is prepared to remain in the business for up
to two years.
The company will achieve
results for 2011 similar to prior years.
Likely Acquirers:
-
A
printing company that can utilize the expertise this company has in quick
and efficient turnaround in design-to-print knowledge that it could offer to
its customers, along with potentially bringing in a portion of the
significant outsourcing of printing this company does. Add to that the
very profitable advertising niche this company dominants, likely elimination
of some duplicate overhead, makes this a highly attractive acquisition.
PURCHASE PRICE:
The business is offered at
$925,000 (firm) free and clear of debt. The seller will consider
some financing.
FINANCIAL:
2010
2009
2008
Total Income
2,580,481 2,248,112
2,894,080
EBDIT
540,000 500,000
621,000
Earnings Before Deprec.,
Interest, Taxes (adjusted)
Salary for the owner remains in
expenses.
FOR FURTHER INFORMATION CONTACT:
KEATE PARTNERS
7783A Five
Mile Road
Huntington
Bank Building
Cincinnati,
OH 45230
(513)
241-3700 Fax (513) 852-8325
www.keatepartners.com
